Mixed Media Design operates as a specialist graphic design studio based in Paraparaumu, serving businesses throughout the Kāpiti Coast and Greater Wellington Region. Founded in 2010 by Kāpiti graphic designer Gail Mylne, the studio brings over 30 years of design experience gathered across Auckland, Melbourne, London, and Wellington to clients seeking professional branding and visual communication solutions. Their approach centres on creating bespoke design work tailored to each business, avoiding generic templates in favour of custom solutions built around specific commercial goals and target audiences.
The studio’s core philosophy reflects a straightforward principle: you never get a second chance to make a first impression. This perspective shapes their work across branding, print materials, signage, and digital design assets. They position themselves as a full-service design partner capable of managing projects from initial concept through to final production, coordinating with print suppliers, photographers, and web developers as needed to deliver complete visual communication packages.
Operating from Paraparaumu, they serve clients across Waikanae, Raumati, Ōtaki, and Paekākāriki, extending their reach into Horowhenua and the wider Wellington Region. The studio maintains active connections with local business networks including the Kāpiti Chamber of Commerce, Business Network International, and Chrysalis, reinforcing their presence within the regional commercial community. Their work supports startups establishing initial brand presence, established businesses refreshing visual identity, and organisations requiring ongoing design support for marketing campaigns and promotional materials.
Mixed Media Design combines commercial design rigour with creative flair drawn from Gail’s parallel practice as an abstract artist working in mixed media. This dual background informs their approach to colour, composition, and visual impact, aiming to balance aesthetic strength with practical functionality. The studio operates using industry-standard tools including Adobe InDesign, Photoshop, Illustrator, and Acrobat, ensuring compatibility with professional print and digital production workflows.
Their service offering encompasses custom logo design, brand systems with comprehensive guidelines, animated logo variants for digital platforms, and complete visual identity development. They produce business cards, brochures, flyers, posters, banners, packaging, magazines, newsletters, vouchers, and gift certificates. Their work extends to signage design for shopfronts, vehicles, events, and promotional displays. For digital channels, they create website graphics, social media imagery, and infographics, positioning these as design assets rather than website development. When clients require complete website builds, the studio collaborates with trusted web developers to ensure accurate implementation of design work.
The studio also provides project and print management services, allowing clients to delegate the entire production process. This covers initial scoping, scheduling, budgeting, supplier liaison, proof management, and quality control through to final delivery. They work with local and national print suppliers and offer additional support capacity through their in-house role at Web2Print in Ōtaki, enabling flexible response to on-demand design and print requirements.
Mixed Media Design positions their services within the context of regional business needs across the Kāpiti Coast, Horowhenua, and Greater Wellington. For businesses operating in these areas, professional visual communication supports several commercial objectives: establishing credibility, differentiating from competitors, maintaining consistency across marketing channels, and creating memorable first impressions with potential customers. The studio’s work addresses these needs through design solutions calibrated to local market conditions and business environments.
Their approach to Kāpiti graphic designer services reflects understanding of regional commercial contexts. Businesses across Paraparaumu, Waikanae, and surrounding areas operate in competitive markets where visual presentation influences customer decisions. Whether a café requires shopfront signage and social media graphics, a professional services firm needs business cards and brochures, or a startup seeks complete brand development, the studio works to create design that serves practical business purposes while maintaining visual quality.
The studio’s work with local hospitality businesses demonstrates their approach to comprehensive branding packages. One Kāpiti café experienced stronger customer engagement following a full branding overhaul including new logo design, shopfront signage, and social media visuals. This type of project illustrates how coordinated visual identity across multiple touchpoints reinforces brand recognition and supports commercial goals. The studio manages such projects from concept through implementation, coordinating design work with installation requirements and production schedules.
Print design forms a significant component of their service offering. They produce marketing brochures in bifold, trifold, and custom formats for events, promotions, and local campaigns. Print materials serve various business purposes: brochures communicate detailed service information, flyers support time-sensitive promotions, posters announce events and special offers, and banners provide visibility at markets and exhibitions. The studio designs these materials with consideration for viewing distances, production requirements, and brand consistency.
Signage design addresses specific regional needs. The Kāpiti Coast includes retail precincts, business parks, event venues, and community facilities where effective signage supports visibility and wayfinding. Mixed Media Design creates signage solutions for shopfronts, vehicles, events, and outdoor promotional displays, working within local council guidelines while ensuring designs remain clear and legible at intended viewing distances.
Digital design assets support businesses maintaining online presence across websites and social media platforms. The studio creates website graphics including hero images, banners, buttons, and icons for developer implementation. They produce social media graphics for Facebook, Instagram, and LinkedIn campaigns, ensuring visual consistency between digital and print materials. Infographics present information visually for marketing presentations and digital channels. These assets enable businesses to maintain professional visual standards across digital touchpoints without requiring in-house design expertise.
The studio’s project management capabilities suit businesses lacking dedicated marketing teams. Many small and medium enterprises across the region require periodic design work but cannot justify full-time design staff. Mixed Media Design fills this role by managing individual projects or providing ongoing support as needed. Their coordination with print suppliers, photographers, and other specialists streamlines production processes, allowing business owners to delegate visual communication tasks while maintaining oversight of budgets and timeframes.
Their work with a Levin-based startup illustrates their approach to complete identity development. The startup required cohesive branding to establish local presence and support online marketing. The studio developed a brand system including logo, colour palette, typography guidelines, business stationery, and digital assets. This package provided the startup with tools to present consistent visual identity across all customer touchpoints, supporting efforts to build recognition in competitive markets.
Publication design represents another service area. The studio produces magazines and newsletters with full layout and typography, ensuring long-form content remains readable and on-brand. This work serves businesses using print publications for customer communication, member updates, or community engagement. They also design vouchers and gift certificates that reinforce brand identity while serving promotional purposes.
The combination of Gail’s international design experience and regional market knowledge positions Mixed Media Design as a resource for businesses seeking professional visual communication without needing to engage Wellington city agencies. Their Paraparaumu base provides accessibility to Kāpiti Coast clients while their experience across New Zealand and overseas markets brings broader perspective to regional projects. This balance of local presence and wider experience supports their positioning as a Kāpiti graphic designer capable of delivering work that competes at national standards while remaining grounded in regional business realities.